Craft has brought livelihoods for generations to artisans, but has also faced many problems in the recent past, with new generations wishing for office jobs. I have worked extensively in this sector and found that bridging gaps between modern and traditional, rural and urban helps in finding new markets for the products. Goa fortunately needs lesser effort than most other places when it comes to bridging the two worlds. When the sector starts looking promising, I don’t have any doubt that younger people will also consider it as a valid way of earning a living. Trained designers with experience of working with natural materials and rural communities should be encouraged to work more and more to make this a sustainable effort.